To truly understand design is to immerse oneself in the marketplace, crafting solutions that resonate with the identity and ethos of iconic brands. This section delves into work that embodies this philosophy, from the revolutionary Puma x Formlabs collaboration, pushing the boundaries of advanced manufacturing in footwear, to the visionary Apple Vision Pro x Kering Eyewear, a seamless fusion of cutting-edge innovation with the timeless allure of luxury fashion. These projects reflect a commitment to design as a transformative force, where creativity meets the pulse of cultural and consumer demand.